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Case #1:
I would look for a suitable or similar JAVASCRIPT snippet and change it as needed. "Pre-WP" I had to do small things like this more often and pasted them directly into the HMTL pages. Nowadays, I may need help with that and would use Code Studio for implementing it.
Case #2:
My "favorite" PLUGIN for popups - if absolutely needed - is Icegram. It offers a nice variety of options, I prefer "slide-in" instead of "popup".
On one site, I use Popup Maker. It integrates with forms and I set it to only show when you click a certain button or text-link.
Case #3:
No experience with that yet, but I would check if it is included in the PAGEBUILDER OR look for a PLUGIN -- and warn the customer to only use abbreviated names because of privacy/GDPR/DSGVO reasons.